Your voice, your beauty
100% Co-Created, Everytime.
Not a single business decision is taken without validating with the community—from the concept of our next product development, all the way down to the details like shade names and packaging.
The 6 Steps of our Co-Creation Process
How We Co-Created The Velvet Gloss
Launched in Summer 2023, The Velvet Gloss is our first-ever co-created product. Keep scrolling to see our co-creation process in action.
Autumn 2022
Formulation Briefing
Based on initial community feedback, we knew that our audience was looking for an easy to use, multi-tasking hybrid product that could be used on-the-go. We took this info to the top formulators across Italy and France to find the perfect solution.
January 2023
Co-Creation Cocktail Party
When we found the right superstar formulas, we brought the community together with a glitzy cocktail party, where everyone had a chance to meet one another and take home the new samples for trial.
Spring 2023
Final Community Sign-Off
After a few rounds of tweaking, we decided to move forward with just 1 formula, and collectively voted on the best shades to launch. Once agreed, we were ready to go live!
JOIN the MOVEMENT
Complete our short questionnaire to reveal your exclusive invitation to join our community and participate in our future co-creations.