Your voice, your beauty
100% Co-Created, Everytime.
Not a single business decision is taken without validating with the community—from the concept of our next product development, all the way down to the details like shade names and packaging.
The 6 Steps of our Co-Creation Process
How We Co-Created The Velvet Gloss
Launched in Summer 2023, The Velvet Gloss is our first-ever co-created product. Keep scrolling to see our co-creation process in action.
Based on initial community feedback, we knew that our audience was looking for an easy to use, multi-tasking hybrid product that could be used on-the-go. We took this info to the top formulators across Italy and France to find the perfect solution.
Co-Creation Cocktail Party
When we found the right superstar formulas, we brought the community together with a glitzy cocktail party, where everyone had a chance to meet one another and take home the new samples for trial.
Final Community Sign-Off
After a few rounds of tweaking, we decided to move forward with just 1 formula, and collectively voted on the best shades to launch. Once agreed, we were ready to go live!