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Your voice, your beauty

100% Co-Created, Everytime.

Not a single business decision is taken without validating with the community—from the concept of our next product development, all the way down to the details like shade names and packaging.

The 6 Steps of our Co-Creation Process

How We Co-Created The Velvet Gloss

Launched in Summer 2023, The Velvet Gloss is our first-ever co-created product. Keep scrolling to see our co-creation process in action.

Autumn 2022

Formulation Briefing

Based on initial community feedback, we knew that our audience was looking for an easy to use, multi-tasking hybrid product that could be used on-the-go. We took this info to the top formulators across Italy and France to find the perfect solution.

 

January 2023

Co-Creation Cocktail Party

When we found the right superstar formulas, we brought the community together with a glitzy cocktail party, where everyone had a chance to meet one another and take home the new samples for trial.

 

Spring 2023

Final Community Sign-Off

After a few rounds of tweaking, we decided to move forward with just 1 formula, and collectively voted on the best shades to launch. Once agreed, we were ready to go live!

 

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Complete our short questionnaire to reveal your exclusive invitation to join our community and participate in our future co-creations.

Your voice, your beauty.

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