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Co-Creating Cosmetics: Working Together to Shape a More Responsible Future in the Beauty Industry

pictures and cards of Convié's first co-creation event

At Convié, we believe in the power of our community and its essential role in the creation of unique products.

CO-CREATION: A CUTTING-EDGE POWER OF OUR COMMUNITY AND ITS ESSENTIAL ROLE IN THE CREATION OF UNIQUE PRODUCTS  

Co-creation is more than just a passing trend; it has become a necessity in the business world. We harness the power of our community in crafting unique and responsible products. In the cosmetics industry, it's well-known that approximately 1 in 3 products ends up as a commercial failure. This reality not only leads to significant resource wastage but also highlights the need to rethink our approach to producing beauty products. 

Co-creating with our community enables us to reevaluate our model, making it more responsible and sustainable. By collaborating closely with our community, we minimise the risks of commercial failures since our products are designed based on the real preferences and needs of our members. This responsible approach aligns with our commitment to the environment and waste reduction. At Convié, we are convinced that co-creation is the path to a future where beauty is synonymous with responsibility. Join us in this co-creation revolution, and together, let's create a world of unique, effective, and environmentally-friendly products.

FROM NEED TO REALITY: A 100% TRANSPARENT CREATION PROCESS

Our co-creation process begins by defining the community need. We attentively listen to our members to understand what they are looking for in our products. Their feedback and suggestions are invaluable to us. We've implemented a co-creation questionnaire on our website, and each new member fills it out, helping us understand their beauty habits. After analysing this data, we identify a need and proceed to the next step: formula development.

THE POWER OF CO-CREATION LIES IN FORMULA TESTING

We invite a select group of our community members to test our formulas in advance, usually between 60 to 100 individuals. Their feedback assists us in refining our products and ensuring they meet the highest quality standards. It's a collaborative process that guarantees our products are genuinely tailored to our community's needs, making them more broadly applicable.

COLLECTIVE DECISION-MAKING

Another exciting step in our co-creation process is choosing the shades and names for our products. We organize surveys and discussions with our members to gather their preferences. This gives our products a personal touch.

ENGAGE AND INSPIRE: THE MAGIC OF GAMIFICATION

At Convié, we go beyond mere co-creation by actively involving our community through a gamification system. We reward our most engaged members—those who share their experiences, recommend our products to friends, and actively participate in discussions. This approach strengthens the bond between the brand and the community, creating a lasting and robust relationship. 

OUR COMMUNITY OF AUTHENTIC AMBASSADORS

Thanks to co-creation and our gamification system, we have cultivated a community of authentic ambassadors. They take pride in being part of the product creation process and are the best advocates for our brand. Their enthusiasm spreads within their social circles, contributing to Convié's growth.

At Convié, co-creation isn't just a concept; it's our philosophy. We take pride in working hand in hand with our community to create exceptional cosmetic products. This approach allows us to stay in tune with our members' needs while building a strong and engaged community. Join us in this co-creation adventure and discover the authenticity and quality of Convié products, designed by and for you. Together, we create beauty.

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